Keep It Simple

Specialised knowledge - I exclusively focus on turning complex SAAS, marketplaces, ecommerce platforms into accessible, intuitive everyday products.
Simplicity - Its kind of our thing. That's why I don't do fancy decks, Trello boards or ask you to use any tools you don't already do.
Analytical - I like to assume nothing and question everything, ensuring we capture the most accurate information available to build a truly sustainable and scalable product.  

Product design is what I do best and everything that falls under it. That includes, web design, mobile app design, design systems, prototyping, usability testing.

Startups with an initial MVP or an existing product with some product/market fit, looking not only to polish it, but turn it into a truly usable, valuable product that meets the needs of their end-customers, at scale.

This depends on where you are on your startup's journey. Typically, in the early phases, I work with founders on a limited set of features or problems they'd like to solve. Hence a fixed project fee makes sense as it also helps you test out the waters build trust with each other. Later on, as you experience growth and need to standardise your product experience across user scenarios, a monthly retainer is more reasonable.